2025 Headshot Trends: What’s In and What’s Out
Headshots are no longer just about a stiff smile and a gray backdrop. As a photographer, I’ve seen a major shift in how people are presenting themselves professionally—and 2025 is no exception. Whether you're updating your LinkedIn, launching a personal brand, or just need to refresh your online presence, this year's headshot trends are all about authenticity, creativity, and storytelling.
Here are the top trends I'm seeing in 2025:
1. Natural Light Wins
Harsh studio lighting is out—natural light is in. Clients are opting for headshots taken outdoors or near large windows with soft, diffused light. It creates a flattering, warm look that feels more approachable and less manufactured.
Photographer Tip:
Golden hour is gold for a reason. Even indoor sessions with natural light give headshots a fresh, modern feel.
2. Personality Over Perfection
2025 is the year of showing personality. That means less rigid posing and more genuine expression. Whether it’s a small laugh, a confident smirk, or a candid in-between moment—people want to feel like themselves in their headshots.
Photographer Tip:
I prompt clients with questions or scenarios that get them talking, laughing, or thinking—capturing natural reactions that tell a story.
3. The Power of Color
Neutral backdrops will always have their place, but 2025 is embracing color. Soft blue, dusty rose, olive green, and even bold statement backgrounds are showing up more and more. I also love seeing out of focus busy backgrounds. This is something I have been utilizing to show the office workspace in a subtle way.
Photographer Tip:
Encourage your client to bring wardrobe pieces that pop against the backdrop. A bold blazer or soft pastel dress can totally change the energy of the shot.
5. Brand-Centric Headshots
For entrepreneurs, creatives, and small business owners, headshots are becoming part of a larger brand narrative. That means incorporating props, product shots, or even taking photos in their workspace.
Photographer Tip:
Ask clients about their brand vibe, colors, and audience. Build the session around them, not just a generic look.
6. Horizontal Headshots
With social media banners, email signatures, and website hero images, horizontal crops are having a major moment. They offer versatility and look great across platforms.
Photographer Tip:
I always shoot a variety of orientations so clients have options for every use—websites, bios, social media, and print.
In 2025, headshots are more than just a photo—they’re a first impression, a brand statement, and a confidence booster all in one. As a photographer, it’s exciting to capture people in ways that feel less “posed” and more powerful. Whether you're updating your professional look or stepping into a new chapter, I’d love to help you create headshots that feel like you.
Ready to update your headshot in 2025? Let’s make some magic together. ✨
Book your session now or reach out for more info!